Chalk Drawings by Julian Beever

Julian Beever is an English chalk artist who has been creating drawings on pavement surfaces since the mid-1990s. His works are created using a projection called anamorphosis, and create the illusion of three dimensions when viewed from the correct angle. Enjoy, the drawings are amazing!

Advertising: Information or Manipulation?

Manipulation means in fact, offering a false information in order to achieve your goals.Basicly, we tell a lie hoping that this lie will bring us benefits. But, these has it’s risks too: if all the companies would use a false advertising, eventually, the people will find out the truth, and then the company would lose all it’s credibility and it’s good image.
Advertising is neither good, nor bad, it’s just a "device” used by the companies to promote their products and to offer us information about it. In most cases, an information that is far away from the truth. It is normal for the companies to want to promote and sell their products, so they can gain profit. They want to achieve profit by any means possible, even by lying the whole world. But isn’t this a normal thing for most of us?Don`t we want to achieve our goals? ? Even if we don’t realise, indirectly we manipulate too, in order to get what we want. Maybe we use as an excuse the morality, or the good character. But it is the same thing. We take advantage of the people we think are weaker than ourselves, and we try to manipulate them so we can reach our goal. Advertising has the same role. It gives us information, information that is trying to manipulate us, so that the company can gain benefits. It is human nature. It’s the society. We do the same, the companies do the same, that’s how the world goes. If the advertise we see on TV for example, attract us, we tend to go and buy the product, just because the advertise for it was fantastic.

But we need to realise that, in order to sell a product, the company will do everything to attract the costumers and to fool them to buy their products. But that doesn`t mean the product is really that good as they make us believe. For example, we tend to buy expensive things, just because we think more money equals better quality. But is this thing really true? In most cases is not, but the advertise and the publicity for it, makes us think it is. Another example, if a celebrity is advertising for a product, we go and buy it, just because the celebrity has it too. It is all a trick from the companies to sell their products and to manipulate us.
But it depends on us, if we let ourselves be manipulated. We need to open our eyes, and think twice if the information we receive is good, or is just pure marketing to gain profit.

P.S: Stand for what you believe in, even if it means you'r standing alone!

Protecting the enviroment is the most important problem facing the world today. How far do you agree with this opinion?

In my opinion, protecting the environment is a problem that should concern all the people around the world, the world that is in a continous change. A change that affects mostly the environement and without knowledge, us the people.We need to focus more on the environment and we need to realise that not protecting it, we are really not protecting us.
The environment represents a basic element of our human existence and it is also the interference between some naturale elements with the elements created by the human activity. We are in a continous conextion with the environment, and the way we treat it, affects us.As a result of the demographic explosion, and the industrial boom, the necesity for working materials and energy has sufferd a huge increase, and the intense exploitation of the Earth`s resources, reveals , obviously, and unbalanced environment. We only think at the profit we obtain, but we don`t think at the concequences of our actions. Everything we do it affects us.

Keeping a proper quality of the environemnt, protecting it-as a necesity of survival and progress-represents a major problem and it needs the proper attention and councern.We need to decrease the activities that have a negative effect on the environment.
In order to protect the environmet, we need to realise how much a polluated ecosistem affects our lifes. For example, a polluated air affects our health.The presure of the human activities is increasing. The industrial development,the changes, the updating of the traveling etc, all of these are harming the environment.We need to realise this, and we need to start making changes. Our disregard about the environment is destroying it. It is slowly destroying the whole world. Because the environment, means life, without it we can`t live . The environment is our friend, but we treat it as we would treat our worst enemy.If we want to see a change in these world, we need to be the change!
The world`s future is doubtful and if we don`t start to make changes, the planet and the poeple are facing a huge disaster.We need to create a healthy life, and have a healthy environment for us, and for the next generations.

Be the change you want to see in the world!